Hidden Honey

Created for the export market, Hidden Honey is a niche range of Manuka Honey’s extracted from dense scrubland in Taranaki. Developed from scratch, naming and packaging was inspired by the discovery process. The brand name literally hidden on packaging formats, only seen once outer boxes are stacked in premium retail outlets.

Onfire Design

Scope: Naming, Strategy, Creative Direction, Design

Client: Hidden Honey

Images Copyright of Onfire Design
and Hidden Honey Group

  • Creative Direction / Matt Grantham
    Design / VJ Patel, Matt Grantham, Kendal Dunlop, Lisa Capel
    Illustrator / Jalal Asgher
    Copywriting / Bronwyn Williams