Hidden Honey
Created for the export market, Hidden Honey is a niche range of Manuka Honey’s extracted from dense scrubland in Taranaki. Developed from scratch, naming and packaging was inspired by the discovery process. The brand name literally hidden on packaging formats, only seen once outer boxes are stacked in premium retail outlets.
Onfire Design
Scope: Naming, Strategy, Creative Direction, Design
Client: Hidden Honey
Images Copyright of Onfire Design
and Hidden Honey Group
-
Creative Direction / Matt Grantham
Design / VJ Patel, Matt Grantham, Kendal Dunlop, Lisa Capel
Illustrator / Jalal Asgher
Copywriting / Bronwyn Williams