Manuka Emporium

Manuka Emporium is a new way of experiencing the true taste of New Zealand Manuka Honey. Against the mass production and blending of honey from various regions, Manuka Emporium does things differently and more slowly. Inspired by the age-old apiary craft, honeys are collected by hand in small amounts, extracted and processed manually, then bottled. Inspired by this methodology, packaging design draws design inspiration from the ornate nature premium whiskey brands. Lavish typography and scroll-work with rich colours contrast with a utilitarian makers label to communicate the old-fashioned nature of harvesting and production.