Luxerose

Luxerose is a new range of bespoke, premixed cocktail range aimed at the young, millennial female audience in China and South East Asia where gifting at social occasions is common place and highly prized.

To cut through the standard fare of bottles and boxes, we instead
drew inspiration from cigar box formats - historically a male orientated pass-time. This hijacking of shape and form creates a spark of interest and intrigue. The outer pack contains glass vials containing the New Zealand crafted cocktails. Colour palates, typography and hand-crafted illustrations serve to soften and feminise the appeal of the product proposition.