Old Country Food

As a family owned business, Old Country Food had built a loyal following Auckland-wide, independent Asian supermarkets with its truly authentic range of foods. A new business strategy aimed at growing the brand required a brand refresh that retained this loyal consumer while appealing to the modern Kiwi consumer. Our strategy of ‘Delicious traditions’ positioned the brand as truly dual language - Recipes and making from China and fresh ingredients from New Zealand. Refreshed packaging is bold and colorful. Dual language is utilised extensively, while new food photography brings the food to life for all consumers to connect with.