Telegraph Hill

Founded in Hawke’s Bay in 2001, Telegraph Hill began with a bold idea — growing olives in New Zealand when the industry barely existed. Founder Geoff Crawford proved the region’s climate perfect for Spanish Manzanillo olives, planting the first grove on a hill once crossed by telegraph lines — the brand’s namesake. From these roots, Telegraph Hill became a local favourite for its exceptional Extra Virgin Olive Oils and inventive dressings.

In 2025, a new team took the helm to evolve this much-loved brand for national retail — preserving its heart while refining it for a modern foodie audience. Guided by the idea “Taste above all else,” the rebrand built a cohesive system that honoured its heritage and elevated its culinary credibility.

The familiar red remains as a bold brand block, while new illustrations merge organic olive forms with telegraph signal waves — a refined gold motif symbolising craft and care. Elegant typography, a tower-inspired wordmark, and a balanced TH monogram bring timeless sophistication.

The result: a confident, mature rebrand that elevates Telegraph Hill from local favourite to New Zealand icon — celebrating provenance, craft, and a true love of flavour.

All images courtesy of Onfire Design.