Nutrideer

Harnessing the bioactive power of New Zealand’s Red Deer milk sustainably sourced in the South Island, Nutrideer is a nutrient-rich premium supplement range for. After a successful retail
trial in export markets the team were tasked with developing
a packaging format and considered visual assets which would appeal to the affluent export pet nutrition consumer.

Research highlighted numerous stories and fables about the
deer as a mythical, shimmering creature in Asian culture.
This was translated as a foiled illustration on new tactile
pastel coloured tubs.