Hubbards Granola

Having designed the original granola and seeing it become retail rockstar in the New Zealand category, the Onfire team were tasked with refreshing the range. A bespoke handrawn font, brighter colour palette and simplified font usage cleans up and amplifies front of pack messages. Pack window is enlarged to showcase
the product. While traditional ingredient illustrations are replaced with quirky lineart illustrations depicting storys about the hero ingredients and flavours. These are expanding upon by copywriting and headlines on the back of packs.

For existing customers it was important that these new additions worked within the existing packaging architecture for instore recognition.