Cuthill Rum

A locally made, small batch spiced rum takes influence from its production location. Just North of Auckland, lies Cuthill, an area favoured by gum diggers at the turn of the 19th Century. Inspired by their hard work and graft, the bottle design is tripped back and utilitarian. Using screen printing rather than labelling to mimic the ceramic earthenware these hardy souls drank from.

Scope: Packaging Design

Client: Kings Liquour

  • Creative Direction & Design / Matt Grantham