Finery

Alcoholic RTD’s are usually associated with big, sugar-fuelled flavours - easy to consume but does not linger or intrigue. An Auckland based business duo looked to redefine what a premixed drink could deliver in terms of quality, ingredients and sheer flavour enjoyment.

Finery is a range of liberated drinks, using seven-times distilled sugar cane vodka for smoothness, sparkling soda water and a considered blend of fruits, teas and botanicals. Exuding fashion-forward minimal cool, the brand was crafted to be simple with a unique crafted flourish, much like the cocktails themselves.
The packaging disrupts in retail by celebrating the flavour combinations, adding yum factor through over-sized typography, not pictures.